Intelligence and talent have gotten you this far. Let's build the tools to take you the rest of the way.
The strongest version of you isn’t waiting on the other side of the obstacle. It’s built in the act of removing it.
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I spent years as a senior executive at two major entertainment studios before becoming a coach. I hold a PCC credential from the International Coaching Federation and am additionally a licensed career counselor, mindfulness teacher, and crisis manager. The breadth of that experience — across industries, levels, and disciplines — is what I bring to every engagement.
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First we investigate what may be in the way of you realizing your full potential. We then dig deep to find the root causes. And from there the work is specific, intentional, and built entirely around you. Most clients find that what shifts in our work together doesn’t just improve their performance. It lasts.
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Leaders at every stage of the climb — from managers stepping into their first significant leadership role to senior executives navigating the particular pressures of the top. If you are serious about the work, performing at a high level, and ready to go beneath the surface to find out what's actually in the way, we’re ready to get to work.
What clients are saying.
Russell T.
Google Managing Director
Craig Wallace saved me! After a promotion. I took charge of a large team who were quite set in their ways. The previous director was very well liked as well. I needed help in transitioning this team into the present circumstance of me being their director. Craig gave me the tools to meet them where they were instead of trying to push them into “my way.” He helped me personalize my approach to each individual and in doing so I was able to formulate clear plans person by person. He also had amazing team building exercises for me to implement that helped the team feel so much more confident in me as their new manager. He guided me to a stronger executive presence and made me a stronger leader.
I am much more skilled now at creating psychologically safe spaces for my team to communicate and work in. He calmed me down and woke me up at the same time and, dare I say it? He made it fun!
P.G. Chevron HSE Manager for Eurasia
Timothy R. Vidra
As someone relatively new to coaching I was looking for an expert who could help me through what I knew was going to be a difficult year. I reached out to Craig because his professional background was different than mine and I wanted someone from outside my company who could provide an unbiased perspective. I chose not to use an internal company coach, as it could have increased the risk of distraction from office politics or speculation.
The year turned out to be even more challenging than I anticipated, and he was there each step of the way to help me identify and develop solutions. Over just an eight-month period I navigated a disruptive organizational change, a significant promotion, an international relocation, and adjustment to a new corporate operating model. In addition to the events above, he helped me to tell my story more articulately, assisted in navigating crucial conversations, and provided advice on stress management.
When I engaged Craig, I thought I was taking a bit of a leap of faith, but who I found was a professional coach that helped me discover the answers I had within myself. I highly recommend Craig and can honestly say that both my career and my work life balance are better off now than before his coaching.
Audrey Kim
SR Portfolio Manager, Blue Meridian Partners
I was lucky enough to work with Craig at an important juncture in my career. Craig brings knowledge from a wide variety of sectors that is invaluable and was comfortable pushing me to consider many different perspectives and approaches that I would not have otherwise landed on myself. Our coaching relationship was built on trust and a mutual appreciation for directness in our style of communication (which is helpful when you only have an hour together!). I appreciated the opportunity to work through many tricky scenarios in our sessions and found new confidence in myself as a result of the reassurance and guidance I received while we were problem solving out loud. With Craig's advice, I was able to successfully establish a completely different rapport with an important manager on my team and I am still reaping the benefits of this "reset" almost an entire year later. He is an incredible coach and I encourage anyone needing that extra push in their career to spend some time with him - you won't regret it!
Maya L.
Intuit – Marketing manager
I am a strong manager who prides herself on being respected by my teams and my direct reports. My department is strong and never misses a deadline. My career, however, was stalled. I was being passed over for promotions and had no idea why. I reached out to Craig and he spotted the issue. I was good at managing down and sideways but needed work on managing up. Craig taught me the power of asking questions and truly listening to the answers. In this way, I was able to gain deeper insight into my director and VP’s perspective and tailor my approach to a promotion accordingly. I was trying so hard to prove myself that I actually would end up looking insecure, not like the equal I need my higher ups to see me as. Part of this had to do with being a woman, a topic we dove deeply into. I have never had anyone teach me how to trust myself. Craig did, and it changed everything.
