You are not a data set. You are an individual — and your solutions should be too. I’m not interested in quick fixes or one-size-fits-all answers. I want what actually works — for you, specifically, and for good.
The strongest version of you isn’t waiting on the other side of the obstacle. It’s built in the act of removing it.
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I spent years as an executive at two major entertainment studios before becoming a coach. That experience — navigating art and commerce, leading cross-functional teams, and communicating under pressure — is what I bring to every engagement. I hold a PCC credential from the International Coaching Federation and am additionally licensed in career counseling and crisis management. Coaching has made sense of all of it — and given me the clearest sense of what I’m here to do.
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First we investigate what may be in the way of you realizing your full potential. We then dig deep to find the root causes. And from there the work is specific, intentional, and built entirely around you. Most clients find that what shifts in our work together doesn’t just improve their performance. It lasts.
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Leaders at every stage of the climb — from managers stepping into their first significant leadership role to senior executives navigating the particular pressures of the top. If you are serious about the work, performing at a high level, and ready to go beneath the surface to find out what's actually in the way, we’re ready to get to work.
What clients are saying.
Russell T.
Google Managing Director
Craig Wallace saved me! After a promotion. I took charge of a large team who were quite set in their ways. The previous director was very well liked as well. I needed help in transitioning this team into the present circumstance of me being their director. Craig gave me the tools to meet them where they were instead of trying to push them into “my way.” He helped me personalize my approach to each individual and in doing so I was able to formulate clear plans person by person. He also had amazing team building exercises for me to implement that helped the team feel so much more confident in me as their new manager. He guided me to a stronger executive presence and made me a stronger leader.
I am much more skilled now at creating psychologically safe spaces for my team to communicate and work in. He calmed me down and woke me up at the same time and, dare I say it? He made it fun!
Roberto Orci
Growth Consultant/Integrated Marketing/Multicultural Marketing, and Acento Advertising
Craig is the best communications coach I have worked with. In advertising you have to be a top communicator to keep clients and win business. Craig coached me, as well as most of my team. This was key since many great creative thinkers may not be great communicators. His technique involved the content of the communications as well as the delivery. One service I really valued was him coming in as we were getting ready for a big pitch to help sharpen our presentation.
I would recommend Craig Wallace to anyone who would benefit by upping their game.
Tim Meinelschmidt
Real Estate Agent/Keller Williams
Working with Craig was invaluable. Whether your Real Estate clients are buying, selling or investing, on the hunt for that perfect property, or in the midst of tough negotiations, it's your ability to communicate that's key. It's the one skill that can keep a deal together or extricate you from a bad one. Craig teaches you how to listen, not just to what's being said but what's NOT being said. He shows you how to read the room and adjust on the fly. To be able to get your point across, to be understood and understand others will help you win the day. And there's no one better than Craig Wallace to get you there. Working with Craig was invaluable.
Maya L.
Intuit – Marketing manager
I am a strong manager who prides herself on being respected by my teams and my direct reports. My department is strong and never misses a deadline. My career, however, was stalled. I was being passed over for promotions and had no idea why. I reached out to Craig and he spotted the issue. I was good at managing down and sideways but needed work on managing up. Craig taught me the power of asking questions and truly listening to the answers. In this way, I was able to gain deeper insight into my director and VP’s perspective and tailor my approach to a promotion accordingly. I was trying so hard to prove myself that I actually would end up looking insecure, not like the equal I need my higher ups to see me as. Part of this had to do with being a woman, a topic we dove deeply into. I have never had anyone teach me how to trust myself. Craig did, and it changed everything.
